Tony Subia
I have spent the past two decades building career advancement programs for a 60,000-employee state department. Now I do that work for people who don't have those programs.
Why Beacon exists.
If you've watched someone get promoted ahead of you and known you'd done more than they had, you already know what Beacon is for.
I've spent the last two decades leading in the public sector. Most of that time, I was running programs designed to help people advance: Upward Mobility Programs, Succession Management Programs, and a recruitment pipeline that processed 120,000 applications. They were all built around the same problem. How do you get the right people moved up?
Here's what I learned. The people who got promoted weren't always the people who'd done the most work. They were the people whose work was framed in a way that decision-makers could recognize.
This isn't about hiring managers being lazy. It's how attention works under deadline pressure with a stack of applications. The people I watched get passed over weren't less qualified than the ones who got picked. They just hadn't been told what was missing from their CVs. Nobody had ever sat them down and explained what a hiring panel actually reads for.
Beacon is that conversation.
How I read a CV.
The first thing I'm looking for isn't what you did. It's what you're claiming to be.
The strongest CVs make a single argument. Most CVs make ten weak ones. Bullet points listing tasks instead of outcomes. Job descriptions that read like job descriptions instead of like the work you actually did. Skills sections crammed with everything you've ever touched. And career histories that are really just a sequence of dates with no story attached.
My job is to find the argument in your career and rebuild the document around it. Usually, that means cutting more than I add. It means taking the things buried in bullet four under a job from 2019 and putting them where someone will actually see them. And it means rewriting your professional summary so it sounds like a person describing a career, not a robot reciting keywords.
Sometimes that's a CV from scratch. Sometimes it's restructuring what you have. The goal is the same either way. A hiring manager spends about six seconds on your resume. Those six seconds need to land on the right thing.
Want to see what this looks like?
Read my CV →Find the argument hiding in your career.
Send me your CV, or tell me you don't have one yet. Either way, I'll get back to you within 24 hours.
Start a Project →Beyond Beacon.
Beacon isn't the only thing I'm working on. The work shows up in a few different places.